India’s leading and India’s own multinational SUV manufacturer Mahindra and Mahindra (M&M) has revealed its sales record of the August month 2013. 37,897 units were sold in the month of August this year, which is exactly 7,939 vehicles less than last year’s August value of 45,836. In the personal segment which includes sedans, hatchbacks and UVs, 15,821 cars rolled out of the showrooms, which is also incredibly poor when compared with last year’s personal segment value of 21,831. On the other hand the domestic sales number of this August was 35,159, again is comparatively less that last August’s proof of 42,826 units. The commercial segment which includes load and passenger vehicles sold 13,718 units, while the 3 wheeler segment documented 5,149 units, and a total of 2,738 vehicles were exported. All the automobile manufacturers including M&M are taking too much punishment in terms of sales, due to the increasing downfall of the economy in India.
The chief executive of the automotive division of M&M, Mr. Pravin Shah stated that, the automobile industry is currently going through a very tough time and is really in desperate need of some interim financial incentive. The decline of the Rupee day by day is resulting in prices to go up to new altitudes and is brunting the cost of operations. Something has to be done about this by the Indian government, because the festive season is just a few days away and the companies will suffer immensely if they lose out in this time of year. He concluded by saying that, a solution has to be thought out, even though the financial crisis will still remain invariable for some months from now, so that sales will definitely pick up and both the government and the auto industry can generate some revenue out of it.