The Japanese automobile giant, known as Toyota Kirloskar in India recorded an overall score of 15,201 units for the month of August 2013, last year on the same month the brand had sold nearly 16,225 units. So that’s exactly a 6% decline in sales for this year’s month of August. 3,194 units of the Etios were exported and 12,007 units were sold in the domestic market bringing the total sales to 15,201 units, last year the domestic sales number of the month of August was 13,995 cars. From then onwards the sales have been declining gradually not just for Toyota, but for the entire automobile manufacturing brands because of the economic collapse in India.
Mr. Sandeep Singh, the deputy managing director and chief operating officer of marketing and commercial, stated that, the downfall in rupee and rising inflation led to the increase in the price of the Fortuner and Camry, the price has been increased by 1%, which has led to the downfall in sales, since the Camry and Fortuner are two of the bestsellers in Toyota. He also said that the Camry Hybrid launched last month is completely designed, created using the latest technology and offered to the consumers to encourage the use of more eco-friendly cars that car really contribute to a greener tomorrow. He concluded by saying, the market has still not risen from its downfall, but the brand hopes to see an improved market with good monsoons and the forthcoming festive season in India.