A million is a large number , whichever way you see. The lifestyle Motorcycle manufacturer known worldwide for its niche product placing reached a milestone of producing a million motorcycle at its iconic facility at the automobile worlds holy land, Italy. Borgo Panigale production facility has surpassed a significant production milestone of 1 million units recently. The milestone product was a red Ducati Monster 1200 S ordered by Ducati loyalist Ernesto Passoni.
The historical motorcycle was handed over to its owner by Claudio Domenicali, CEO of Ducati Motor Holding in the presence of Prof. Rupert Stadler (Audi Group CEO) and Luca de Meo (Member of the Board for Marketing and Sales, Audi AG).
The now-Audi-owned Italian sportsbike manufacturer’s Borgo Panigale factory came into existence in 1946 and it took nearly 7 decades to produce the one millionth motorcycle. The milestone Monster 1200 S receives special customization including a laser serigraph on the top handlebar bracket showing the chronological number reached by production at Ducati’s Borgo Panigale facility. All new for 2014, the 1200 S gets the 1,198cc Testastretta 11-degree engine, which in different states of tune also powers the Diavel and Multistrada.