From the days of being a luxury, to becoming a dire necessity and then to becoming a niche luxury again, the history of cycling (yeah, that good old pedal and runs on fat kind!!) in the country has seen some great turns through time. Now, as the country looks into the future and as the motorcycling and the rest of the two wheeler industry grows towards accepting the premium products and niche models from manufacturers, the cycle industry has also seen a similar trend where premium niche players are finding more and more acceptance with the Indian consumer.
Hi Bird , which is a Bicycle manufacturer and exporter and is part of the Safari group of companies has recently introduced its new range of bicycles targeted at next generation and high end pedalling enthusiasts in the country. The company claims that its products for Indian market have been designed to specifically suit to Indian rugged road conditions and consumer needs. Along with the solidity required the bicycles are a perfect blend of European quality, Japanese Technology and African sturdiness.
Mr. R.D.Sharma, Chairman and Managing Director (CMD), Hi-bird Bicycles said “The 20 new exciting models launched by the company in the domestic market are equipped with wide range of gearing ratios, different size tyres suited to bikers needs, much improved brakes, quality suspension for safety and comfort with highly attractive looks, very attractive colours.”
Suresh Sharma, Executive Director of the company added, “The new models including Velocity, Stalwart, Singham, Dual Shox, Thunderous, Sniper, Lifter and Relax are high-performance comfort bikes suited to Indian rugged conditions and consumer needs. The major components of the all the new range Bicycles including Frame, Fork and Mudguards are ISI marked (certified by Bureau of Indian Standards) and Hi-Bird is India’s First Bicycle manufacturer qualifying for ISI marking on all major and important components of Bicycles. Hi-Bird is also India’s first and only bicycle manufacturer having obtained CE marking on all its bicycle models being exported to Europe which is mandatory for European countries.”