Cars in India | Autoportal.com
Select City

Albert Biermann On-board as Executive Vice-President for Hyundai

Snapshot: Mr. Biermann was earlier associated with the German luxury brand BMW's M performance cars as chief engineer.

- Comments    |    Write Comment

Hyundai Motor Company and its sister brand Kia Motors have roped in Albert Biermann to develop performance cars and improve ride and handling. Mr. Biermann was earlier associated with the German luxury brand BMW's M performance cars as chief engineer. As executive vice president, Biermann will become the South Korean automakers' second-highest foreign executive after design chief Peter Schreyer, formerly of Audi AG.

"Hyundai's push to performance cars aims at going upmarket and garnering higher margins," said Lee Hang-koo, a senior researcher at the state-funded Korea Institute for Industrial Economics and Trade. Biermann, 57, had been with BMW for over 30 years. He will be in charge of testing and developing performance cars at a research centre in Seoul starting April, Hyundai-Kia said in statement. He will also advise on product strategy and marketing for the European market. His appointment "will pave the way for Hyundai-Kia to go head to head with European premium carmakers," the Korean pair said.

Hyundai-Kia earn 60 percent of sales primarily from selling large and mid-sized cars in their home market, where they are being increasingly pressured by a growing number of imports from makers including BMW. His appointment would come as Hyundai-Kia, known more for affordable passenger cars, is trying to raise its brand image.

Related car news

  • Tata C Cube Concept Unveiled at 2017 Future Decoded in Mumbai 22-02-2017 Mayank Tata C Cube Concept Unveiled at 2017 Future Decoded in Mumba...
  • ICC Champions Trophy 2017 Nissan Tour sets off 22-02-2017 Davender Soni ICC Champions Trophy 2017 Nissan Tour sets off
  • Royal Enfield launches Euro IV compliant series with dual channel ABS as standard 17-01-2017 Anurag Busi Royal Enfield launches Euro IV compliant series with dual ch...
  • New dealership for UM Motorcycles opened in Kerala 17-01-2017 Anurag Busi New dealership for UM Motorcycles opened in Kerala
  • 2017 Hero Glamour 125 unveiled; India launch in March 16-01-2017 Anurag Busi 2017 Hero Glamour 125 unveiled; India launch in March
  • Triumph unveils 2017 Street Triple Range with three new bikes 16-01-2017 Anurag Busi Triumph unveils 2017 Street Triple Range with three new bike...


Helpline