Jaguar Land Rover announced, the all new advanced aluminum vehicle architecture that will be used in its forthcoming models. It has made an investment of € 1.5 billion on this project. During the course of establishing this technology, about 1700 new jobs will be created in the UK manufacturing facility in Solihull. The strategy of the company about this new technology was announced by Dr. Ralf Speth, the Chief Executive officer of Jaguar Land Rover, at the Frankfurt Motor Show today. The technology will help the company deliver enhanced models of vehicles in new segments and markets.
The company is optimistic in delivering exciting new products manufactured with the help of new technology to its customers. This will make the company more competitive and flexible in the markets. The introduction of this new architecture will lead to increase in job opportunities in the UK automotive sector and will help in introducing more supply chains. The mid-sized sports sedan will be the first model that will use this technology in its design. The car is expected to be launched in 2015, and it will be more advanced and efficient with the premium sports sedan refinements.
The car will be built, with the first engine built at the €500m Engine manufacturing center of the company Jaguar Land Rover. The plant will construct the high output petrol and diesel based fuel efficient engines. The jobs created by Jaguar will reach almost 11,000 when this new technology will introduce 1700 jobs at the Solihull site in the Midlands. The company declared that the C-X17 will be the first sports crossover that will accompany the aluminum monologue architecture. The architecture can be used to create a diversity of vehicles with four seat arrangements.
The technology developed is flexible in suiting the development of different range of vehicles. The company will have a new basis for competing in the market with this ground breaking project. The technology is built in accordance to including qualities like lightweight, high-strength, and other efficiency personas.