Mercedes-Benz India has registered best ever 3rd quarterly sales in the country. The driving factor behind this incredible feat was an exceptionally high demand for the all New Long Wheelbase E-Class Sedan. Continuing its growth momentum from H1 2017 (Jan-June), the company registered a robust 41 percent growth by selling 4698 units in the July-Sep 2017 period. In addition, the German automaker has retailed a record 11869 units in the January-September 2017 period, a 19.6 percent year-to-date growth over Jan-Sep 2016, when it sold 9924 units.
Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “We firmly continue with our leadership position in the Indian luxury car market by clocking our ‘best ever’ sales results. Growing by a record 41% percent in Q3, we are glad to better our Q2 performance and continue to receive customer preference. This growth story is a direct result of our strong customer focused strategy, which has been bearing fruit. This performance gives us confidence that our strategy is in the right path and our patrons prefer our products and service. The unprecedented demand for the Long Wheelbase E-Class Sedan in particular has contributed immensely to our sales success. All our products across segments were highly appreciated by the customers resulting in a steady growth across the NGCs, sedans, SUVs and the AMG cars.”
The Long Wheelbase E-Class Sedan continued its sales success across markets and continued to remain the single highest selling model for the brand in January-September 2017 period, followed closely by the C-Class Sedan. The sedan continued to surpass the supply even after seven months of its India debut. On the other hand, the GLC emerged as the highest selling SUV in the portfolio, closely followed by the GLE. Mercedes-Benz sold more cars in the first three quarters of 2017, than it did in the entire 2014 (Jan-Dec 2014: 10,201 units). It has launched ten fascinating products in the first three quarters of 2017 with more exciting product interventions to follow in the remaining quarters.