Maruti Suzuki DZire has crossed the 3 Lakh units sales milestone in just 17 months in the Indian market. The current-generation model was launched in May 2017 in the country. As per the company, over 25 percent customers have opted for the top-variants while nearly 20 percent have chosen the automatic transmission variants. The third-generation DZire sedan has an average monthly sales of 18,000 units which is 28 percent higher than the previous-generation model. For those asking, Maruti DZire is India's most fuel efficient sedan with mileage of 28.4kmpl.
Expressing gratitude to customers for making Dzire successful, Mr. R S Kalsi, Senior Executive Director (M&S) at Maruti Suzuki India said: “We launched the new Dzire with smooth sedan styling, plush and roomy interiors, superior overall comfort and advanced safety features. It has created an excitement among our customers. The sales of new Dzire shot up by 28% compared to the previous generation car.” As per the internal research conducted by Maruti, around 75 percent of the customers are pre-decided to buy Dzire when they visit Maruti Suzuki showrooms. The sedan also features the SmartPlay touchscreen infotainment system compatible with Android Auto and Apple CarPlay.
“The new Dzire meets the aspirations of young and indulgence seeking Indian customer. The testimony to it is 25% of customers have opted for the top variants, which are loaded with new features. The hugely popular Auto Gear Shift (AGS) technology is available on more variants of the Dzire, starting from the V trim up to Z and Z+. Nearly 20% of buyers have chosen the automatic variant. We thank our customers for their tremendous support to all new Dzire,” Mr. Kalsi added. Maruti DZire petrol variants are priced in a range of Rs 5.60-8.47 Lakhs (Ex. Showroom, Delhi) while the diesel variants come in a price range of Rs 6.57-9.44 Lakhs (Ex. Showroom, Delhi). It challenges the likes of Honda Amaze, Hyundai Xcent, Ford Aspire, Tata Tigor and Volkswagen Ameo in the Indian market.