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All-New Maruti DZire Crosses 1 Lakh Sales Mark

All-New Maruti DZire Crosses 1 Lakh Sales Mark

Snapshot: The third generation Dzire, launched in May 2017, has surpassed the 1-lakh sales milestone in just five and half months - the fastest by any vehicle in India.

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The all-new Maruti DZire has become the fastest vehicle to touch the 1 Lakh units sales mark in the Indian market. The third generation Dzire, launched in May 2017, has surpassed the 1-lakh sales milestone in just five and half months. As per the company, nearly half of the new Dzire customers have chosen the sedan as their first car purchase. The Auto Gear Shift (AGS) technology has contributed significantly to the sales of the sedan as around 17 percent of Dzire customers have opted for AGS variant during April-September 2017.

Recently, the 2018 next-gen Maruti Ertiga MPV was spied as test mule!

Expressing gratitude to customers for making Dzire the most successful entry sedan, Mr. R S Kalsi, Senior Executive Director (Marketing and Sales) at Maruti Suzuki India said: "Indeed, the Dzire has brought an unprecedented disruption in the automobile market. The new Dzire takes the brand to a whole new level – an authentic sedan designed for the young, aspirational and indulgence seeking Indian customer. Built afresh on the HEARTECT platform, the all-New Dzire continues to fulfil the growing aspirations of young and prosperous India. Committed to redefine the market, brand Dzire has not only expanded our share in the entry sedan segment but also expanded the industry size."

According to internal research, the top three reasons that have delighted Dzire customers in this avatar include the authentic sedan style and looks; the reliable and efficient Maruti Suzuki brand name and exciting new features in the car like the SmartPlay infotainment system with Android Auto, Apple CarPlay and Mirror-link technology and the Auto Gear Shift. The AGS technology is now available on six options starting V trim up to Z and Z+ in Petrol and Diesel fuel variants. The diesel variant of Maruti Dzire delivers best in industry fuel economy in passenger cars at 28.40kmpl. Petrol fuel efficiency is 22kmpl, making it the best in segment. The sedan also won the recently held prestigious Good Design Awards 2017, hosted by the Japan Institute of Design Promotion in Japan.

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