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All-New Maruti Swift Crosses 1 Lakh Unit Sales Mark in Just 145 Days

All-New Maruti Swift Crosses 1 Lakh Unit Sales Mark in Just 145 Days

Snapshot: This is the fastest 100,000 units for any car in India.

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The all-new Maruti Swift has crossed the sales milestone of 1 Lakh units in just 145 days in the Indian market. This is the fastest 100,000 units for any car in India. The Third generation Swift has received overwhelming acceptance from customers across regions and age groups, complementing the success of the first and second generation Swift. Since its launch in 2005, cumulatively the Swift has sold over 1.89 million units in the country. Incidentally, Suzuki’s 20 millionth vehicle produced in India was also a Swift.

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Speaking on this occasion , Mr. R S Kalsi, Senior Executive Director, Marketing and Sales, Maruti Suzuki said, “We are excited to share that the iconic Swift has yet again proven that it is the heart throb of Indians by setting a landmark of selling over 1,00,000 units in just 145 days. We would like to thank all those who chose to buy this 3rd Gen Swift, which offers both power packed performance and advanced safety. We are also grateful to our millions of Swift patrons for their continued trust in Brand Swift. This instant connect of new Swift with the customers is delightful for us and we remain committed to bring quality products with superior features in the future as well.”

An internal research shows the top reasons that made all new Swift win confidence of customers include new exciting design, enhanced performance, advanced safety features and a strong brand legacy. Built on Suzuki’s innovative 5th generation HEARTECT platform, the all-new Swift has a superior power to weight ratio with an improved acceleration performance. New features such as Smart Play Infotainment with Apple CarPlay/Android Auto/ Mirror Link compatibility and voice recognition are popular with the tech-savvy young customers. In addition, customers have appreciated the newly added Auto Gear Shift (AGS) technology to the brand. The 2018 Maruti Swift comes in a price range of Rs. 4.99-8.29 Lakhs (Ex. Showroom, Delhi).

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