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Aston Martin DBX Concept breaks cover in Geneva

Snapshot: The all-electric, off-roading crossover previews brand’s new luxury GT segment.

In one of the surprise unveilings at the on-going 2015 Geneva Motor Show is the Aston Martin’s fresh new DBX Concept, which takes a huge leap from the range of traditional cars that have stepped out of the British luxury brand. The DBX Concept is not only an all-wheel drive, but it makes use of an all-electric powertrain!

Aston Martin CEO Andy Palmer remarked, “The DBX was created to defy conventional thinking about the luxury GT segment. The DBX Concept is a challenge to the existing status quo in the high luxury segment. It envisages a world, perhaps a world not too far away, when luxury GT travel is not only stylish and luxurious but also more practical, more family-friendly and more environmentally responsible.”

The DBX Concept previews the brand’s new take on the luxury GT segment and represents a major diversion in the brand’s design language. “I asked my team at Aston Martin to expand their thinking beyond conventions, to explore what the future of luxury GT motoring would like in years ahead, and the DBX Concept you see before is the result” said Dr Andy Palmer.

The DBX Concept was designed by Aston Martin’s chief creative officer Marek Reichman and his team at brand’s global headquarters in Gaydon, Warwickshire and like all the previous Aston Martin’s, this one looks stunning as well. The crossover has been finished with a special paint that was created to resemble a black pearl and dons a micro-fine layer of chromium to give it that deep level of shine. The exteriors have been machined out of solid billet aluminum, with the jewel-like milling lines left visible to draw attention to the craftsmanship. The interiors has been upholstered by Nubuck leather, which is also a diversion from the brand’s traditional style of hard core, hi-tech environment, 

Technical wise, the Aston Martin DBX Concept does not need an engine compartment, courtesy of its use of an electric, inboard-of-wheel motors that are powered by lithium sulfur cells. The electric steering is a drive-by-wire arrangement.

The DBX Concept is far away from being production-ready at the moment. However, the good news is that Aston Martin is dead serious about moving forward in making sure the DBX Concept is pushed down the production line in the near future. 

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