Aston Martin, the iconic British luxury car manufacturer, has an exhaustive plan for the coming years. And if the CEO of the company, Andy Palmer, is to be believed, Aston Martin will launch a completely new range of products, including those of refreshed versions and all-new cars by 2020. And in-line with the announcement, Aston has disclosed the plans to of a pure electric Rapide by 2017, two years from now.
“If you want to keep making V-12 engines, then you’ve got to do something at the opposite end of the spectrum,” said Andy Palmer. “What Tesla clearly shows you is we haven’t hit the ceiling in terms of price,” Palmer added. “But I think it’s hard, though not impossible, for them as a relatively new brand to keep pushing up and to go into that super premier area.”
Andy Palmer's interview with Automotive News acted as a hammer on the long running rumor that Aston Martin is planning a zero-emission Rapide. The interview was given during the recently concluded Concours d'Elegance at the Pebble Beach. Palmer also specified that the Rapide will come with an all-wheel drive setup with a combined output of 800 bhp.
Now to generate 800 bhp+ power, the battery pack has to be technologically very advanced. Reports are that Aston will source the battery pack from LG or Samsung, with enough juice to run the supercar for 322 km. But this won't be the only EV from the Aston, and they could introduce the DBX Crossover with electric powertrain by 2020, since the initial version will be a plug-in hybrid.
Palmer hinted that the EV Rapide S could cost somewhere between $200,000 to $250,000, with a plan of about a hundred units each year. Aston Martin, is already making big news with the DB 10 made specially for the upcoming James Bond movie - Spectre. Aston is also testing the DB 11 for quite long now, including the recent spy shots from Nurburgring.