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Audi A3 reaching outlets by mid-2014 in India, coming via CKD route

Snapshot: Audi is likely to launch the A3 sedan by mid-2014 in India

The much-awaited premium saloon of the recent time, Audi A3, is expected to reach the outlets by mid of 2014 in India. The company showcased the model at Auto Expo India which was conducted last month in our country. Audi has developed the A3 sedan to capture a good market share in growing markets like India, China, Brazil and others, which has been launched only in few European countries as yet. The A3 will reach the Indian shores via CKD route and will be assembled alongside the A4, A6, Q3, Q5 and Q7 at company's Aurangabad assembling facility in India. Interestingly, India is one of those very few countries where A3 will be assembled locally.

The Audi A3 is derived from its elder sibling A4 sedan with look-alike design language. Straight forward body lines, simple yet sophisticated presence and other elements like large front grille and LED headlights are few Audi's iconic traits which A3 is retained with. The car sits on Volkswagen Group's MQB platform and powertrain is installed transversely to deliver power to the front wheels. Engine options will continue to be 1.8-litre TFSI and 2.0-litre TDI that power its other siblings too. Both the engines will be mated to a 7-speed Direct Shift Gearbox.

Post its launch, the Audi A3 will acquire the position of most affordable offering from the German giant in India and will compete against the likes of A-class and BMW 1-Series here. We do expect that Audi might launch the A3 with 6-speed manual transmission too to price the model even more competitive, similarly as company did in case of Q3 Sport.

Although business policies are not everyone's cup of tea in our country but Indian market has become one of the most potential bases for premium car makers across the world. Which certainly is not hard to believe as since last few years premium car makers have registered a continuous growth in their annual sales in the market. Audi has recordeded a growth of 11 per cent in its total sales last year which is likely to be boosted after the launch of A3 sedan.



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