Audi chose to do the India-launch of its flagship sedan, the A8L (L for 'long' wheelbase), at the tallest building in the world, the Burj Khalifa. Audi India Head, Joe King and Hollywood star Nicholas Cage introduced the A8L facelift to the guests at the two day event held over the weekend.
Joe King said, “With the launch of the new Audi A8L, I am confident that we will further consolidate our leadership position in the market.”
The new car gets subtle changes in the exterior design including the optional Matirx LED headlamps. Moreover, for the first time in India, a manufacturer is offering 100 colour options for the exterior! Audi has also made the interiors plusher and you get 23 colour options to customize your A8L's cabin. You can even get your own personal logo embossed on the new car's seats - that's the level of personlization Audi India is offering to make its customers feel special. Oh yes, there are some 12 types of wood-finish to choose from too.
The motor options remain the same and all three engines use the eight-speed Triptronic automatic gearbox for power conversion duties. However, all engines have been tweaked to produce a little more power while delivering better fuel efficiency too. The smallest engine in the lineup, the 3.0-litre TDI, produces 250 bhp while the other diesel engine, the 4.2-litre TDI, pushes out 385 bhp. But, it's the 4.0-litre TFSI V8 petrol mill's 435 thoroughbreds that will egg you to have a traffic-light drag with that Maser Quattroporte. The new car's dampers have also been revised for better ride quality.
The new Audi A8L, like the outgoing model, will be imported to India as a CBU (Completely Built Unit), and would therefore attract boot-full of duties which take the cost of even the base version past the one crore mark. The new car is on sale countrywide with the cheapest 3.0-litre TDI model starting at Rs. 1.12 crore (ex-showroom, Delhi).