Premium manufacturers like BMW and Mercedes to increase their market share are now venturing into the small car segment. BMW and Mercedes has already tasted success with their 1-Series and A-Class models in India. Audi, meanwhile is working to make their cheapest offering, the Q3, even cheaper by removing components from the baby SUV. Audi is working effortlessly to bring the A3 sedan in India, which has been caught testing more than often on the roads. Now the German giant, Audi is working to make the Q1 Crossover a possibility by 2016.
Audi Q1 would be the smallest sibling of the Q-Series family, where the largest one is the Q7. Volkswagen Group controlled Audi has confirmed their entry into the smaller segment officially and the product Q1 will break covers in 2016 and would roll out from the German factory situated at Ingolstadt. While their other SUVs; the Q3, Q5 and Q7 are relatively doing good figures on the sale charts, Audi has plans to cash in to the rising demands of the SUV segment.?
Audi’s total sales consist is dominated by SUVs and the same trend follows for India. As much as 28 percent of total sales of Audi is dominated by the SUV segment and the figure is expected to increase over next few years. Audi plans to increase the product offerings from 49 to 60 models in 2020 and the company is expecting sales a total sales figure of more than two million units worldwide per annum.
The Q-series family volume will be increased as the years pass by to meet the fresh demands. Since the inception in 2006 of Q family vehicles, Audi has sold over 1.5 million units world-wide. Currently, the Q5 is the most favored vehicle world-wide among the Q-family vehicles and Audi has already sold 194,430 units.
With the rising demands and in an attempt to increase their product portfolio, Audi will bring the Q1 Crossover in 2016. The product will also come to India around the same time and will be priced competitively to counter the A-Class and 1-Series.