The battle for supremacy in the luxury vehicle segment in Indian auto industry is getting tougher and tougher between the three mighty Germans - Mercedes-Benz, BMW, and Audi. In the FY 2013-14, it was Audi who claimed the honour of being the numero-uno luxury automajor of the country by outstripping both Mercedes-Benz and BMW with quite a margin and selling 10000 units. And, in the FY 2014-15, it is again Audi, retaining its throne with an extremely thin margin over Merc and BMW.
Audi India is going great in the country as it has sold 11292 cars during FY 2014-15 (April 2014 - March 2015) as compared to Mercedes-Benz's 11213 units during the same period. However, Mercedes has sold 3566 units in Q1 2015 (January-March 2015 period) over Audi's 3181 cars sold during the same period last year. According to Mercedes-Benz official release, March 2015 sales was the highest ever for the company with 53 percent growth compared to March 2014.
Also, the company clocked the best-ever quarter with 40 percent of growth with 3566 units as compared to 2554 units in Jan-March 2014 period. FY 2014-15 was the best-ever financial year for the Stuttgart-based luxury automajor as it registered a growth of 17.5 percent by selling 11213 units against 9548 units sold during April 2013 to March 2014.
On the other hand, Audi India recorded a growth of 11.51 percent in FY 2014-15 as it sold 11292 units over last year's 9548 units sold during the same period. The Ingolstadt-based luxury automajor also became the first luxury car manufacturer to achieve the double feat of sales leadership in consecutive Calendar Years and Financial Years.
Mr. Joe King, Head, Audi India said, “We are very happy to retain the leadership position in the luxury car market for two consecutive years, despite having only one major launch (Audi A3) in the last fiscal year. This clearly demonstrates the strength of the brand.” We are now looking forward to an exciting 2015 with 10 new models including the Audi TT and new Audi Q3 coming up.” added Mr. Joe King.
Coming back to Mercedes-Benz India, the driving force for the company behind record quarterly sales was the new generation C-Class, which was launched in its diesel version in February. It clocked the best ever sales in March, since its India debut. A high preference for the new C-Class sedan was closely matched by the E-Class sedan, which contributed significantly to the volumes in Q1 2015.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “The robust 40% growth along with other multiple sales records achieved in the first quarter of 2015, is a clear indication of our commitment to a strong customer focus. The success of the first quarter is stellar and inspires us to keep this momentum high for the remaining quarters.”