Audi India today announced to raise its premium car prices by upto 3 per cent from 1st May 2014 in our market. The German automaker said that they had to increase the price to offsetting the impact of depreciating rupee values. Audi currently assembles A4, A6, A7 saloons and Q3, Q5 and Q7 SUV at its Indian facility situated in Aurangabad, Maharashtra. Interestingly, the German automaker recently achieved the milestone of selling over ten thousand cars last year, which is a benchmark among premium luxury car sellers in India. The company’s sales are growing further and to meet the escalating demand, Audi has plans to expand its sales and service network to 40 dealerships by the end of this year.
“While Audi has exhibited stellar sales performance in 2013 and in the first quarter of 2014, the overall market scenario has remained challenging with the constant fluctuation in forex rate; thus resulting in a rise in input and operational costs. To address this, we have rationalized prices, but have ensured that the impact is as minimal as possible. Additionally, we continue to offer our customers innovative finance solutions from Audi Finance which will make their purchase more attractive,” said Mr. Joe King, Head, Audi India.