Audi India conducted a special drive event - Audi Power Drive - on the occasion of International Women's day in New Delhi and Bengaluru. This drive was organized exclusively for women drivers as they drove a fleet of Audi cars, including Q3, Q5, Q7 SUVs and the A3, A4 and A6 sedans. Also, on offer were couple of performance-oriented models such as S6 and TT.
“Audi is the undisputed No.1 luxury car brand in India therefore there is a growing demand for our cars amongst auto enthusiasts, men and women alike. I am especially proud and excited about the ‘Audi Women’s Power Drive’, as it gives our women fans an exclusive opportunity to experience the delight, convenience and thrill of our products. Customer delight is one of the pillars on which we plan to build our future and events like these are designed to give our customers a truly once in a lifetime experience,” said Mr. Joe King, Head, Audi India.
Audi's certified instructors were present on drive venue for helping and assisting women throughout the drive. Women drivers enjoyed the off-roading capabilities of Audi Q range SUVs through customly designed rugged terrains. On the other hand, women driving company's luxurious sedans enjoyed its breathtaking interiors and the ever pampering comfort features. Even the company rewarded the women with the fastest lap time with performance cars. The high-performance Audi R8 was also showcased at Audi Power Drive, but it wasn't available for driving. However, several ladies posed with the gorgeous sports car. It was the third anniversary of Audi Power Drive as the German luxury automaker has been celebrating women's day for the past 3 years.