- The new workshop is inaugurated under Audi's ‘Workshop First’ strategy
- Audi Service Vijaywada is spread over an area of more than 9600 sq. ft., including 7 covered service bays
- Under the ‘Workshop First’ strategy, Audi will enter the Tier-2 and Tier-3 cities with a ‘Service First promise’ by inaugurating a workshop first.
Audi India has inaugurated a new workshop in Vijayawada, Andhra Pradesh under its ‘Workshop First’ strategy. As per the ‘Workshop First’ strategy, the German luxury automaker has opened a new state-of-the-art service facility in Vijayawada even before opening a showroom in the city. Being located at Plot No. 229/1A, NH 5, Opp. Checkpost, Gudavalli, Vijayawada- 521104, Andhra Pradesh, it is spread over an area of more than 9600 sq. ft., including 7 covered service bays, housing the exclusive state of art customer experience zone, service and body shop facilities.
“The customer is at the core of what we do at Audi and we are committed towards having a customer as part of the Audi family. They should stay with the brand once they join the Audi brand and for that, service is as important as product excellence. The ‘Workshop First’ strategy, which focuses on customer’s service needs right from the Day 1 is a strategic approach to our network strategy by offering our customers easy access to world class service facilities that the brand Audi stands for globally. The Audi Service Vijayawada facility will further consolidate our commitment towards providing exceptional service to our customers in this region. Creating additional touchpoints for delivering service is a clear activity and commitment towards customer centricity as we go to where the market and where customers require us to be,” said Mr. Rahil Ansari, Head, Audi India.
Speaking on the occasion, Mr. Rajiv Sanghvi, Dealer Principal, Audi Service Vijayawada said “The new service facility in Vijayawada will abide by the promise of offering the best luxury experience in line with the perfection that Audi brand stands for. We are looking forward to delight our customers with this new service facility in the region around Vijayawada.” The workshop has a capacity to service 14 cars per day in a single shift on a total of 7 bays. The technicians, trained by Audi, ensure the efficient upkeep of Audi vehicles with approved equipment, tools and technologies to meet the Audi standards. Under the ‘Workshop First’ strategy, Audi will enter the Tier-2 and Tier-3 cities with a ‘Service First promise’ by inaugurating a workshop first.