Audi India has started its #A5BratPack campaign through an innovative brand activation with Jet Airways. The German luxury carmaker is using Jet Airways’ Boeing 737 airplane for its campaign, giving a perfect example of progressive Out-of-home (OOH) platform in the form of an ‘Airplane Wrap’. Besides, the company is also marketing its Audi A5 product range, which is aimed at Audi prospects and customers who travel by air from different locations in the country. The branding covers the body of the Jet Airways Boeing 737 aircraft and passengers boarding the airplane can see it.
“The #A5BratPack targets the young minded population that is instantly recognizable, the ones who have always taken on stardom and success on their terms. The product line up packs in the design, sportiness and prestige of the Audi brand and appeals to the inner brat in us who is waiting to latch onto the excitement. The #A5Bratpack campaign had been a non-conformist concept since its conception and execution, and in line with our progressive marketing approach, we decided to go larger than life and use an aircraft as an Out-of-home (OOH) platform to promote our Audi A5 range,” said Mr. Rahil Ansari, Head, Audi India.
Audi launched the #A5BratPack –the Audi A5 Sportback, the Audi A5 Cabriolet and the Audi S5 Sportback, in 2017. Built on Audi’s bold design tenet, these models not only have a besotting visual impact, but they have been crafted to perfection on the inside as well with oodles of space for the occupants. Under the skin, these Audi cars feature a new suspension set-up, high-performance drives, etc. Additionally, these cars also benefit from Audi’s Virtual Cockpit, Audi Smartphone Interface and innovative infotainment solutions.