Audi India would launch the petrol variants of its entire vehicle portfolio in the country by the first quarter of 2017. The German automaker would introduce the all-new A4 sedan next month in India. In addition, the company would be launching the petrol derivatives of the A6 sedan next week in the country. It is being revealed that Audi might lose around Rs. Rs 760 crore worth of sales this year due to the diesel ban on vehicles with engine capacity over 2000cc in Delhi-NCR. Though, it has been lifted as of now by the Supreme Court.
"This year has been a very difficult one as customers are confused due to the issues such as ban of diesel in Delhi-NCR and different excise duties imposed on those vehicles. They had postponed purchases," Audi India Head Joe King said. Currently, Audi A3 and A8L sedan have petrol variants, while the SUVs Q3, Q5, and Q7 are only available in diesel guise. He further said: "It has been a real challenge changing our business strategy overnight from a predominantly diesel to petrol due to an out of the blue decision by the NGT and the Supreme Court." Audi may well have a sales loss of around 1,500-2,000 cars for the full year. As for value, if Rs. 38 Lakhs is estimated as the average price of affected models, the sum could go upto Rs 760 Crores.
When asked about the company's future plans, King said: "Now there is a significant shift in demand for petrol vehicles. So we will ensure that all our models sold in India will have both petrol and diesel options by the first quarter of next year." The Delhi-NCR region is one of the company's largest markets in India, and due to ban imposed by the NGT bench of Supreme Court, it was unable to sell its best-selling SUV Q7 in this area. "The petrol option for Q7 isn't far away," King added. On the sales growth, King said, this year Audi could have a "flat or a dip from last year". Audi, despite losing the crown of India's numero-uno luxury automaker in 2015 to fellow German Mercedes-Benz, sold 11,192 units in India with 3.14 per cent growth over 2014.
Source - ET Auto