Audi has today announced that the brand will be featured in Universal Pictures and Focus Features’ upcoming film adaptation of the bestselling book from E L James, “Fifty Shades of Grey,” which will be released on February 13, 2015. The film would feature an array of Audi models such as Audi R8 V10 Spyder, Audi S8, Audi S7, Audi Q7 TDI and the all-new Audi A3. The movie stars Jamie Dornan and Dakota Johnson in the primary characters of Christian Grey and Anastasia Steele, respectively.
With the sequels, “Fifty Shades Darker” and “Fifty Shades Freed,” the books have become a global phenomenon since their release and sold more than 100 million copies worldwide in e-book and print—making it one of the biggest and fastest-selling book series ever. James prominently included Audi throughout her series of novels as the luxury car of choice for her characters Christian Grey and Anastasia Steele, making the brand a natural fit for this cultural phenomenon’s film adaptation. Recently, the makers released new trailer of “Fifty Shades of Grey” and needless to say, it featured the Audi R8 V10 Spyder and Audi S7
“We are happy to continue our strong partnership with the film industry with this highly-anticipated project, especially after already being part of the bestselling novel,” said Giovanni Perosino, Head of Marketing Communication at AUDI AG. “It was a natural fit for Audi to be a part of ‘Fifty Shades of Grey’ as it’s brought to life in theaters,” added Loren Angelo, Director of Marketing for Audi of America. “Audi is a brand that symbolizes performance, technology and modern design. The natural inclusion of our hottest models in this series illustrates how Audi has become truly synonymous with sophisticated luxury.”