German luxury automaker, Audi has rolled out the 2016 season of the Audi Mobile Terminal tour in 20 cities. It was introduced last year as a customer-centric initiative and based on the Audi Terminal concept. The Audi Terminal concept is a fully functional mobile showroom, which is designed to provide a full Audi experience to customers, whether in a metropolis or a smaller city.
With the beginning of its 2016 season, the Mobile Terminal will be first showcased in Siliguri starting from 24th June till 26th June 2016, followed by Patna and Jamshedpur. The Mobile Terminal will have a complete set with car on display, Audi Exclusive Elements and an Audi Lounge that will take the brand to the doorstep of its customers and will show its brand values. Apart from showcasing the products and accessories the concept will also serve as a hub for conducting test drives and also enables customers to connect with Audi dealers for enquiries, new bookings and after sales support, feeling the comfort of the Audi Lounge.
During the kick start, Mr Joe King, Head, Audi India said, “Creating better accessibility to the brand by increasing geographical penetration is one of the core pillars of our strategy and the Audi Mobile Terminal is a unique way of bringing the showroom at the customer’s doorstep. We have already established ourselves as the luxury choice for young achievers, with our progressive design, advanced engineering and innovative customer engagement approach.”
Further, he added, “Taking this a step higher, we had introduced Audi Mobile Terminal last year and received a fantastic response. This year we will bring the showroom right to the customer’s doorstep across 20 cities starting from Siliguri. North-East India is a focus area for us and we are looking forward to welcome new members to the Audi family from the region.”
This easily movable set-up will be showcased to customers over two days in each targeted city and is scheduled to visit more than 20 cities over the next 6 months, targeting over 5000 customers across India.