The German luxury car manufacturer, Audi kicks off the 2016 season of their unique driving experience program dubbed as the Audi Sportscar Experience (ASE), at the Buddh International Circuit (BIC), Greater Noida. This initiative is a first of its kind drive experience program in India exclusively directed customers to experience Audi Sportscar on a race track with the high performance sports cars and thereby giving an understanding to the customer, drive and experience the exceptionally engineered Audi sports cars.
The Audi Sportscar Experience was attended by some of its friends like Audi race talent, Aditya Patel; famous golfer, Sharmila Nicolett; Shuchir Suri - Founder of Food Talk India; Nishka Lulla - Designer, Suchita Salwani – Founder: Little Black Book; Bhumika Bhatia - Portrait Photographer; Dhruv Visvanath – Musician; Soundarya Jayachandran - Musician and Anahita Dhondy – Chef: SodaBottleOpenerWala.
The range of these Audi sports cars includes the high-powered Audi S5 Sportback, the small and zippy Audi TT Coupé, country’s first sportscar with an Avant body style the Audi RS 6 Avant, and the high performance Audi RS 7 Sportback. Customers experiencing Audi Sportscar on a race track were trained before going on track how to handle their Audi cars on the road through techniques by a team of instructors.
During the event, Mr Joe King, Head, Audi India said, “Audi Sportscar Experience program has become extremely successful over the past few years with an increasing number of automobile enthusiasts out there who like to sample the adrenaline rush and excitement of driving an Audi sportscar on a race track, but have not had the chance to do so. ASE offers an exclusive and unforgettable driving experience of the majestic sportiness and strength of an Audi and the physical limits of vehicle handling”.
The two phase program comprises of Audi Sportscar Experience and Audi Sportscar Experience Advanced. The ‘Audi Sportscar Experience’ focuses on sharpening a driver’s skills such as handling, steering, braking and sector training on a race-track, under the guidance of an instructor. While the ‘Advanced level’ focuses more on understanding the racing line, over and under steering and regularity tests to master the entire race circuit.