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Audi Mobile Terminal Tour 2018 kicks off in India

Audi Mobile Terminal Tour 2018 kicks off in India

Snapshot: Since its inception, Audi Mobile Terminal has visited more than 54 cities.

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Audi India announced the kick-off of the Audi Mobile Terminal tour for 2018. The customer-centric initiative was introduced in 2015 and was based on the Audi Terminal concept. It is a fully functional mobile showroom designed to provide complete Audi experience to the customers. In the 2018, the Audi Mobile Terminal will go to 20 cities, where the first showcase is being held between 14th and 15th July at Agra.

Speaking on this, Mr Rahil Ansari, Head, Audi India said, “Reaching out to the Indian hinterland is one of our focus areas as the customers in Tier 1 and Tier 2 cities exhibit rising aspirations for luxury cars and expect similar luxury experience offered as standard. Making the brand available and accessible for these customers is vital for us as we are witnessing increasing contribution to volumes from these cities. Audi Mobile Terminal has been a successful initiative as it takes the Audi brand right to the customer doorstep and offers them an unparalleled luxury buying experience as offered anywhere from Audi in India.”

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In a way, Audi Mobile Terminal takes the brand to the Audi Customer’s doorstep with its cars on display, Audi Exclusive elements and an Audi Lounge. Apart from that, the Audi Genuine Accessories, Audi Collection and new digital developments are shown. It will serve as a hub for conducting test drives and enables customers and prospects to connect with Audi dealers for enquiries, new bookings and after-sales support, in the comfort of the Audi Lounge. Since 2015, over 6000 customers visited the Audi Mobile Terminal.

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