At the recent Annual General Meeting of Audi AG, the board of management presented the “Audi. Vorsprung. 2025.” Strategy, according to which, the company plans to sell 800,000 electrified cars ad plug-in hybrids in 2025. The company envisages having an electrified variant of each model with a smaller proportion as plug-in hybrids by next decade.
The production version of Audi e-tron prototype is the first step in Audi’s Roadmap E initiative and the company plans on electrifying its entire line-up by 2025. Audi’s e-tron Sportback will be the next electrified model set for its debut in 2019, followed by the Audi e-tron GT from Audi Sport in 2020. In addition to this, Audi is also planning to roll out an electric premium compact sedan in 2020.
For the first time, the production version of the e-tron prototype offers Audi customers the possibility to flexibly book functions such as driver assistance systems or infotainment features also after the vehicle is bought. More digital content and services will gradually be made available to the passengers. Audi aims to generate operating profit of €1 billion with such new business models by 2025.
The production version of the Audi e-tron will be the first car that can be charged at rapid-charging stations with up to 150 kilowatts. This will make the electric SUV ready for the next long distance in just under 30 minutes. Its lithium-ion battery provides a range of more than 400 kilometers in the WLTP driving cycle.
“Just in time for the 50th anniversary of Vorsprung durch Technik we will also present our first autonomous electric car based on our Audi Aicon show car in 2021. An interurban shuttle with lounge character – initially in a pilot fleet and around the middle of the decade as a series production car for automated driving,” says Peter Mertens, Member of the Board of Management for Technical Development at AUDI AG.