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Audi Quattro renamed to Audi Sport GmbH, adds 8 new models

Audi Quattro renamed to Audi Sport GmbH, adds 8 new models

Snapshot: The long known Audi Quattro division, responsible for producing RS models and Audi R8 will be called the Audi Sport GmbH from now on.

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Audi's Quattro division is one of the world's most known and advance facility to produce sports cars and performance variants of Audi cars. All our life, we grew up listening the heroics of Quattro division. Sadly, this will not be the case any more as Audi has announced to rename the Audi Quattro GmbH as Audi Sport GmbH. The operations of the division will remain the same.

Audi Sport GmbH will be based out of Neckarsulm, Germany and will continue to work on its four business areas, including manufacturing of the Audi R8 and RS models. Established in 1983, the Audi Sport GmbH will be headed by Stephan Winkelmann and will remain a fully owned subsidiary of AUDI AG, which currently has around 1,200 employees.

As told earlier, quattro GmbH has been building high-performance sports cars and delivering high-tech automotive concepts since 1983. In addition to developing and manufacturing the Audi R8 and Audi RS models, the Sports GmbH will be responsible for customer motorsport – Audi Sport customer racing. Other areas will include car customization options via the Audi exclusive program, and marketing of the Audi Sport collection.

Audi Quattro provided the first permanent all-wheel drive option in rally cars and it became immensely successful. The name Audi Sport is inspired by the same long and successful tradition of motorsport. Today, Audi motorsports is involved in the DTM, Formula E, GT racing and in the TCR category. Also, Young racing talent is nourished in the Audi Sport TT Cup.

Audi, in return, avails the R&D production models benefit from the quattro division for its road legal cars. The Audi R8 and the Audi RS models are an example of the company's sporty vanguard, combining superlative performance with exclusiveness and prestige. The brand’s RS tradition started in 1994 with the launch of the Audi RS 2 Avant.

It was a success owing to the high-performance engine and permanent all-wheel drive. Since then, quattro GmbH has added a variety of RS models in its portfolio, and the range now includes the Audi RS 3 Sportback, Audi RS 6 Avant or Audi RS 7 Sportback. The Audi R8 is the pinnacle of the product range and sits at the top with other sports cars.

Audi quattro doubled its sales over the past five years and they are planning to launch 8 new vehicles over the next 18 months.

The product portfolio of the Audi Sport GmbH currently comprises the following models:

Audi RS 3 Sedan

Audi RS Q3, Audi RS Q3 performance

Audi RS 6 Avant, Audi RS 6 Avant performance

Audi RS 7 Sportback, Audi RS 7 Sportback performance

Audi TT RS Coupé, Audi TT RS Roadster

Audi R8 Coupé, Audi R8 Spyder

Audi S8 plus

India however, gets a limited models mentioned in the list above, Audi R8 being the flag-bearer for the quattro division in the country.

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