Audi is a luxurious car which comes under the upper bracket of cars, way beyond the reach of general car buyers. Very surprisingly Audi, the luxury car manufactured in Germany improved the sale of its cars in February. Audi sales surged to 775 cars sold in February this year as compared to 600 cars sold in February 2012, a straight 29% growth. The company sells series of SUVs, named, “Q-3, Q-5, and Q-7.”
The CEO of the Audi India, Mr. M. Perschke announced that this year Audi is going to introduce a petrol version of its Q3 model, a great favorite of driving public. He said the year 2012 was very good for Audi as the sales figures were robust; however, he thinks that this year’s sales figure would be even better as they began with a growth in sales.
He said Audi is constantly improving its cars by using new technologies and Audi India is also growing along with the rising demand. He also said that they are always using new methods to attract fresh buyers and doing everything possible to make fresh customers aware of their brand by using new methods of marketing.
He was; however, a little apprehensive of the new increase on excise duty for Sports Utility Vehicles. Audi India has to hike the price of their cars to absorb this increase. This would make their cars more expensive. He regretted that they had no alternative but to transer the hike in exercise duty to their buyers. He says, he was not sure whether this would affect the growth or not. Audi car prices in India range from Rs. 1,37,07,413 for their “Audi R8” at the top of the price table to Rs. 27,52,396 for their Audi Q3, which is at the bottom of the price table. These are the average showroom prices and they have not taken into consideration the recent rise in excise duty. With the rise in excise duty the prices are likely to be much higher, taking the car out of range of rich buyers. Audi may become an exclusive car for the super rich in India.