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Audi Retains the Crown of #1 Luxury Brand in India

Snapshot: Audi emerged triumphant with an impressive sale of 10851 units against Merc's 10,201 units.

Audi India is on a roll as it closed the 2014 with the title of country's most loved luxury brand. It is for the second consecutive year that Audi has managed to sell over 10,000 units of its cars in India. However, this year its arch rival, yet another German, Mercedes-Benz gave it a stiff competition, but Audi emerged triumphant with an impressive sale of 10851 units against Merc's 10,201 units.

The company also recorded best ever quarterly retail sales (October to December 2014) of 3044 units as opposed to 2611 units during the same period last year. It was Audi's highest ever sales in a quarter in India and it enabled the German auto giant to register a growth of 17 percent over last year quarter sales. The company was the first luxury car manufacturer to launch a product in 2014, with the introduction of the most powerful Audi model from its product range - Audi RS 7 Sportback in January 2014. Audi went on to introduce the new Audi A8 L in May 2014 with matrix LED headlights - a first in India, the much awaited and internationally acclaimed ‘World Car of the Year’ – the Audi A3 Sedan in August 2014.

Audi launched the compact luxury SUV Audi Q3 Dynamic in September 2014, a refreshed portfolio with the launch of the Audi Autumn Collection 2015 in September 2014 and capped the year with the launch of segment first – the Audi A3 Cabriolet in December 2014. The company also opened new showrooms in Udaipur, Visakhapatnam, Nashik and Kozikhode in 2014 and also inaugurated the country’s largest pre-owned luxury car showroom, ‘Audi Approved: plus’ in Gurgaon in April. “We had many firsts in 2014 including introduction of segment first products such as Audi A3 Sedan and Audi A3 Cabriolet and achievement of industry first sales records. We have closed the year at another record high and are now looking forward to an exciting 2015 with limitless luxury in store for India,” said Audi Boss Mr. Joe King. 

“Audi continues to be the undisputed No.1 in the luxury car market and has remained the preferred choice of luxury mobility for car enthusiasts in India. The sheer acceptance of our brand in this country is tremendous. We believe for Audi, India is a long journey and it’s not just about a month or a year. The strategy that we have implemented in this journey has helped us to not only achieve leadership but also to maintain it. Audi is not only the market leader but also has the most sought after performance cars in its range from the R8 V10 Plus to the RS7. Audi offers the widest range of products across the spectrum that makes luxury accessible to every Indian,” said Mr. Joe King, Head, Audi India.

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