Audi will unleash the first concept car developed under the direction of new Head of Audi Design Marc Lichte at the Los Angeles Auto Show, commencing from November 19. Prof. Dr. Ulrich Hackenberg and Head of Design Marc Lichte would present this revolutionary concept car, which is said to be the flagship Audi A9 slated to launch in 2017. However, the company hasn't given any official name to the concept car as of now.
The company is entering a new era of design with this new concept as it bear the signature of its new Head of Design Marc Lichte. For 45 year old Lichte, who was appointed Head of Audi Design in February 2014, the core competences of the brand – sportiness, lightweight design and quattro drive – all have a high level of importance. In a new and highly emotional design idiom, Marc Lichte communicates the technical competence and uncompromising product quality of the Audi brand – vehicle design is becoming an even stronger expression of progressive technology. New design idiom embodies the progressive values of Audi along with opening new perspectives in automotive design.
Marc Lichte was born on August 9, 1969 in Arnsberg in the Sauerland region of Germany. He began his professional career at Volkswagen AG in 1996 while still a student at Pforzheim University studying transportation design. After joining the company, he worked as an exterior designer before being appointed Head of the Exterior Design Studio in 2006. At Volkswagen, Marc Lichte worked on production models that included the Golf 5, 6 and 7, the Passat 6, 7 and 8, the Touareg and the Phaeton.