Audi is making Electrification, digitalization and piloted driving as its future trends in the automotive industry and the main focus of its appearance at this year’s Consumer Electronics Show (CES) 2016. The world’s most important electronics show takes place 6th to 9th January, 2016, in Las Vegas, Nevada. Audi’s strength is User-friendly operation and now the brand with the four rings is expanding its operating and display concept (HMI, human-machine interface) with new solutions.
During the event, Mr Ricky Hudi, Executive Vice President Electronic Development said, “The interior of the future will radically alter the way our customers operate and experience things in the vehicle. We are developing our successful Audi virtual cockpit into the Audi virtual dashboard and creating an entirely new world of experience for our customers. In the future, the entire system will get to know the customer and their habits and preferences, then proactively support them.”
The company is exhibiting an interior model at the CES demonstrating an HMI concept that features large AMOLED (active-matrix organic light-emitting diode) displays with integrated haptic feedback. The new type of MMI control with “MMI touch response” recognizes familiar touch gestures from the consumer electronics world and adapts them to the special operating environment in the automobile. Mobile devices such as smartphones and smartwatches can be seamlessly connected. While, the Audi connect SIM will bring Audi connect services in Europe on board with no activation procedure and enable automatic EU-wide roaming in the starting of the 2016.
This year Audi is expanding its connect portfolio to include the first Car-to-X services. The new services “traffic sign information” and “hazard information” (for Europe) make the brand’s new models part of a swarm. The service “traffic light information online” (for the USA) connects the car via the mobile phone network to the central traffic computer that controls the traffic lights in the city.
The Audi e-tron quattro concept study, a fully-electric sport SUV, is on display at the CES to illustrate Audi’s electrification strategy. Three electric motors with total output of up to 370 kW enable quattro drive and electric torque vectoring, in which power is distributed to the rear wheels as necessary. The result: maximum dynamics and stability. The 95 kWh battery allows for a range of up to 500 km. The technology study hints at a future production model to be launched in 2018.
The Audi e-tron quattro concept includes all piloted driving functions, including piloted driving in traffic jams and piloted parking. These services represent safety, time-savings, efficiency and convenience, particularly in situations in which the driver is either overwhelmed or under-challenged. The core component of future systems will be the central driver assistance controller, known as the zFAS. Thanks to its enormous computing power the zFAS will be capable of continuously comparing the data from the vehicle sensor systems with the model of the road space and its surroundings.
Another spectacular development is the Audi VR experience at the car dealership, a sales advisor can configure any Audi model in the device so that customers can virtually experience their dream car wearing a VR (Virtual Reality) headset – with unique authenticity and all details. Audi thus becomes the first automobile manufacturer to introduce a highly advanced VR system in 2016.
Three production models round out the Audi presence at the CES the Audi Q7, the Audi A4 and the Audi R8 V10 plus.