Audi India has announced an increase in prices across its model range with effect from January 1, 2014. The increase would range from 3 to 5 percent.
“While Audi has exhibited a strong sales performance in 2013, the overall market scenario has remained challenging. Various economic factors have put pressure on our business model and resulted in the necessity to increase our prices. Continuing our focus on the customer, we have ensured that the impact is as minimal as possible. Additionally, we are offering the customers customised and innovative finance options from Audi Finance which will make their purchase more attractive,” said Joe King, head, Audi India.
Despite having raised the prices of its cars earlier this year, the German carmaker managed to sell 1,002 units in October 2013, a growth of 17.8 percent as compared to October 2012 and become the number 1 luxury car brand in India overtaking BMW. Audi India also plans to expand its network to 34 dealerships by the end of 2013.