Last year Audi became the first luxury car manufacturer to cross the annual sales of 10000 units, and it seems like they are all set to up the ante for the coming year. According to a report publishes in Financial Express, Audi is planning to launch 10 models next year, starting from the A3 hatchback, all set to rival the Mercedes-Benz A-class and BMW 1-series.
Launched earlier this year, the A3 compact sedan from Audi saw a major interest among buyers and it clocked 1000 units within 3 months of its launch, way ahead of Audi's expectations. Joe King, Head, Audi India said that the A3 sedan has sold beyond the company’s target with volumes of around 1,000 units within three months. Audi had emerged as the domestic luxury car market leader last year by being the first to cross annual sales of 10,000 units.
“We had a different strategy by not entering hatchbacks at first and it has paid off. In the Indian market, luxury still means a sedan. Now we are considering the A3 hatchback for India because that makes sense. The A1 does not make immediate sense because it is too small,” King said. He also added that Audi will launch 10 new models next year, including refreshments and models at the upper end of the market.
With an annual production capacity of 14000 units, Audi will need to expand the capacity to meet the needs. According to King, “There is a strong message from the government. So, we are planning our next level of investments towards manufacturing and localization.” The manufacturing goes on at the Volkswagen Group plant in Aurangabad, Maharashtra.
The A3 hatchback is definitely targeted at the Mercedes’ A-Class and BMW’s 1-Series hatchbacks. As of now, Audi doesn't offer any hatchback in the country.
Source: Financial Express