Audi's senior management has announced a newly-developed three-cylinder petrol engine that will power its A3 and A1 cars in the future. At an international press meet, Audi's CEO Rupert Stadler said- “In the A1 and the A3, the three-cylinder will be a standard engine in the future, for sure. It gives a good feeling and plenty of torque. I think for a while, we will stay with the entry-level products – I’m not quite sure if the market in the mid to long run responds to three-cylinder tech. But just look at it 10-15 years ago when six-cylinder was a must and now four-cylinder has taken over”.
Initially, the new three-pot unit will find its place under the hood of Audi's A1 that will later be accompanied by the A3 sedan.
The India-bound A3 will be loaded with comfort and safety gadgetry while powertrain options are highly likely to be as tried-and-tested 2.0-litre TDI and 1.8-litre TSI engines under several set of tunes, both derived from its elder sibling A4. Being one of the most-awaited cars to enter the Indian market, the Audi A3 Sedan was showcased at 2014 Auto Expo for the first time. The new entrant from the German house seemed much promising and is expected to be a tough competitor for other players in premium entry-level car segments in India.
Audi is supposed to launch the A3 around the third quarter of this year which will be positioned beneath the A4 sedan. The new entry-level sedan will compete with the Mercedes Benz A-Class, BMW 1-Series and the Volvo V40 CrossCountry and prices will be bracketed between 20 to 30 lakhs mark. Presently, premium entry-level segment in India is dominated by hatchbacks only where introduction of a sedan will definitely help Audi to gather attention of prospective buyers in the market.