Louis Saha Manchester United Legend lured fans at the Chevrolet Pavilion by engaging in a virtual football game and signing Chevrolet-branded Shirts. The appearance of the former Man United footballer at the Chevrolet Pavilion at the Auto Expo 2016 was highlighted by huge support for the club with fans getting a once-in-a-lifetime opportunity to meet and greet the star footballer.
Recently, GM India launched a unique digital contest, “Selfie with Legend” on its Facebook page. The winners of the contest were invited to the Chevrolet Pavilion at the Auto Expo and given the opportunity to meet Manchester United Legend Louis Saha. And 30 lucky winners who participated in Chevrolet India’s Facebook contest received autographed Chevrolet-branded T-Shirts from Saha.
At the Chevrolet’s Pavilion, Mr Jack Uppal, Vice President, Marketing & Customer Experience, General Motors India said, “Saha’s presence at the Chevrolet Pavilion was a highly anticipated moment for the club’s followers in India, and for Chevrolet India.” Adding to this, he said, “From the beginning of our partnership with Manchester United more than two years ago, we pledged to bring fans closer to the game. This unique meet and greet opportunity with Saha further demonstrates our commitment to football in India”.
Manchester United Legend Louis Saha, said, “I would like to thank Chevrolet India for giving me this unique opportunity to meet Indian fans. It’s great to see that Chevrolet is honouring the club’s past and involving our supporters in such an innovative way. I am delighted to see so many enthusiastic fans in India.”
The unique customer activations continue to enrich Chevrolet’s brand value, brand commitment and unique opportunities for all auto and football enthusiasts.