Bajaj Auto has discontinued at least five bikes in the Indian market including four Pulsar models. The homegrown bike manufacturer has discontinued the Pulsar models like 135LS, AS150, AS200, and NS150. While the Pulsar 135LS is the latest addition to the list, the brand has already discontinued the other three bikes a few months ago. Also, just a few weeks ago, the Pune-based brand phased out avenger Street 150 and replaced it with the Avenger 180.
The reason for discontinuing the Bajaj Pulsar 135LS is the dwindling sales of this model, while the NS150 was discontinued as the brand introduced a more powerful NS160 in the country market. Despite being a segment leader in the 150 cc category for a quite long time thanks to the Pulsar range, Bajaj has seen tough competition from rivals like Honda, TVS, Yamaha, Suzuki etc.
The heightened competition from the rival brands has driven the sales of Bajaj Pulsar 135LS lower. This sales result has played a key role in the discontinuation of the bike. The tough competition has led the brand to end the last financial year with only 16% market share, while the company expected to grab 24% stake by the end of the FY18.
Bajaj introduced the Dominar 400 in the country market with a lot of expectation. But, the flagship bike couldn’t fetch the desired sales result. Now, with the four Pulsar models discontinued and the brand focusing on more powerful and stylish NS (Naked Sport) models in the Pulsar lineup, Bajaj Auto is hoping to see a better picture in the current financial year.