Bajaj Auto gets international acknowledgement

Bajaj Auto gets international acknowledgement

Snapshot: Forbes has included Bajaj Auto in World's Top 100 Most Innovative Companies of 2014

Bajaj has found another reason to rejoice. It has won two international accolades back to back. The first one being making it to Forbes World's Top 100 Most Innovative Companies of 2014. To make it all the more special for Bajaj, it is also the only auto manufacturer in the list. The second reason being crowned as India's 5th Most Valuable Brand by a study carried out by Millward Brown and WPP. Bajaj made it in the top five among 50 brands in India with a net value of US $ 3 billion.

Commenting on the recognition, Mr. Rajiv Bajaj, Managing Director, Bajaj Auto said, "In business everything is determined by one thing - its strategy. In a hypercompetitive world, the sole purpose of a business strategy is to differentiate the business from its competition. A sound strategy does this by creating new categories for its brands to dominate, rather than have them unimaginatively serve existing categories. Our Pulsar, Discover, & RE brands are a result of such a strategy at Bajaj, making us the world's most profitable auto company, with almost half our sales coming from overseas markets."

•  Award•  Bajaj•  Forbes•  Millward Brown•  Rajiv Bajaj•  WPP
on 2014-08-26 04:05:35

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