Bajaj has woken up to its rising competition and lowering market share, and is about to go on a rampage to cover up lost ground by launching 6 new motorcycle in next 6 months. The launches will cover each and every segment Bajaj has been into and some new ones too. Starting from the 100cc segment going up to the segment where the much awaited and talked about 400cc segment entry.
We have talked about in detail thorough our various news that Bajaj needs to rethink its product strategy to increase its market share which has gone down to 18% from 24% in as short as a couple o years. Bajaj Auto has enough talent pool and money to get back to its ways of creating never segments and bringing new technology to the market. We reckon this year belongs to the comeback of the Pune based behemoth to its usual dominant ways after a brief lull.
In the period of April-December 2014, there was a substantial slump in Bajaj Auto's domestic sales, with numbers reducing to 13,91,341 units against previous year’s 16,05,308 which is a reduction of 13.33 percent. Currently Bajaj Auto’s sales numbers are below the market leader Hero MotoCorp with 43,40,986 units and above Honda Motorcycles and Scooters India (HMSI) with 13,27,862 units between the April-December 2014 period. The decline has been experienced in the Discover models while the Platina, Pulsar and KTM brands experienced healthy growth.
Bajaj Auto President (Business Development & Assurance) S Ravikumar told PTI that the 100 cc bike would be the first to hit the market, in the ongoing quarter. As we reported earlier, the new Platina 100cc is coming in February and as per the above statement this will kick start the product launch marathon by Bajaj. We are expecting the much talked about and desperately awaited Pulsar 200SS to launch sometime in Mid March 2015.
The Pulsar 200SS will be the first fully faired motorcycle from Bajaj stable and is on its way to be immaculately priced in between the KTM Duke 200 and RC200 pricing, and this will make the competition from the likes of Honda and Yamaha vaporise. Then further on, the Pulsar 150NS will arrive around April 2015, it was recently spied at a dealership presentation in Turkey in features the styling from the bigger 200NS but with a comparatively thinner rear tyre.
There is also another 100cc model in works at the Bajaj R&D centre, which should be based on the Discover Platform, but it might come with a new Brand name as Bajaj needs to diversify its brand portfolio to gather market share.
We can expect the festive season to bring in to the roads the Pulsar 400SS with the Pulsar 400CS also joining as the last of the highly important Bajaj launches in the country.