Bajaj Auto is adopting different strategies to further strengthen its market share. The company has recently joined hands with Triumph, and the first motorcycle from the alliance will come in 2020. Besides, the company is also developing a premium Tesla-like electric two-wheeler. A latest media report claims that the all-electric two-wheeler could also mark the Bajaj's entry into the scooter segment.
Rajiv Bajaj has revealed that the company is planning to introduce a premium, niche and luxurious electric scooter in the Indian market. He further added that the next wave of long-term growth will come from electric vehicles.
Speaking to CNBC TV18, Rajiv Bajaj said that the company is betting on electric vehicles and the upcoming electric vehicle could either be a motorcycle or a scooter. He further added that a Tesla like scooter will be quite befitting of the company, so that might be sooner rather than later. It is a well-known fact that Bajaj Auto is developing electric two-wheelers under the new 'Bajaj Urbanite' brand.
Mr Bajaj also reveals that the company will create an all-new category of electric two-wheelers by 2020. Instead of lower, cheap and unreliable products, Bajaj would aim to create very high, prestigious and luxurious vehicles in the electric category. The exact details about the upcoming electric vehicle are yet to be revealed, but this could well be an all-electric scooter.
KTM is also working on an electric version of the 390 Duke. In fact, the company is already selling the Freeride E-XC electric dirt bike in the global markets. Bajaj could share the technology and expertise of KTM for its electric two-wheelers. The upcoming electric model is likely to get a powerful motor and a higher electric riding range.