Success of Imperiale 400 has led to manufacturers developing more cruisers.
They will have a bigger or smaller displacement for different target audiences.
These cruisers will be based on the Imperiale platform.
Benelli has had success with the Imperiale 400, and as such thinks that more models based on the Imperiale platform will make sense. The manufacturer doesn’t plan to make just cosmetic variants of the Imperiale 400; instead, it plans to develop both smaller and larger capacity cruisers.
The Imperiale 400 uses a 374 cc single-cylinder air-cooled engine that generates 20 bhp and 29 Nm. The obvious two displacements to go to would be a 250 – 350 cc, like the UM and Jawa products, and a 500 cc product to compete with the large Royal Enfield singles.
However, there are rumors that the Royal Enfield 500 cc single will meet its end at the hands of the BS-Vl emission norms, and the Benelli 502C power cruiser will lend itself well to modification for another retro-styled product. Ironically, Royal Enfield seems to be headed towards a 400 cc displacement soon enough.
Benelli has been aggressive in the Indian market lately. In addition to the Imperiale 400, it has launched three other products recently: the Leoncino 250, Leoncino 500, and the TRK 502. A smaller TRK, the TRK 251, and the 502C will be launched shortly. The 302S street bike will also be launched at a future date to replace the TNT 300 that has been on sale for quite a few years.