The Chinese owned Italian premium bike maker, Benelli recently partnered with Adishwar Auto Ride India – Mahavir Group, for its Indian operations. And with this major partnership revision in India, the company announced the re-launch of its major products including Benelli TNT 300, Benelli 302R and the Benelli TNT 600i. The motorcycles have been priced at Rs 3,50,000, Rs 3,70,000 and Rs 6,20,000, respectively.
Its last infamous partnership with DSK left the company’s future in perils and hence Benelli has done major marketing revisions not to lose any more shares in the Indian bike market. Apart from launching the new motorcycles, the company also re-introduced the new service intervals from (earlier) every 4000 km or 4 months of periodic service to (now) 6000 km or 6 months of periodic service, taking down the service cost by up to 34%. The company also plans on extending its dealership count to 25 by 1st quarter 2019.
Benelli has officially started accepting bookings on the newly launched motorcycles, and deliveries of the same will commence by 2nd week of this month.
Vikas Jhabakh, Managing Director, Benelli India said, "A core element of Benelli’s vision in India is to enhance customer satisfaction. On that front, we recently announced revised service interval plans that reduces service costs by up to 34 percent. Staying true to our commitment, we are also announcing 5-years of unlimited kilometer warranty as standard, making Benelli the first Superbike brand in India to offer such an unmatchable benefit to its customers.”
The company hopes to extend its current portfolio through the introduction of new mid-weight adventure tourer bikes by early 2019. Stay tuned for more updates.