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Benelli slated to begin new inning in USA long absence

Benelli slated to begin new inning in USA long absence

Snapshot: After testing first phase of success in India, Benelli is all set to re-enter the American market.

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Benelli is buoyed by their success in India, since its launch in February 2015, Benelli has seen spectacular growth in India alongwith its partner DSK Motowheels which has made its competition took notice. With Benelli on target to achieve its goal of 3000 unit sales this fiscal year in India, there is no doubt that Benelli is showing resurgence after years long slump.

To take this newly initiated momentum further, Benelli has decided to re-enter the American market after years of absence from probably the most profitable market in the world. The iconic Italian exotic motorcycle manufacturer has joined hands with SSR Motorsports, which will be their official importer and distributor for Benelli and its sister company Keeway's scooters from the parent Qinjiang Group.

However, initially only the Benelli BN302 and the Benelli BN600i (the TNT300 and the TNT600i here in India) will be important, since the TNT899 and the TNT R have been long in the tooth and the competition has moved the game way forward. Still, the original Italian hooligan Exotics, the TNT 899 and the TNT R have always had a fan base globally for being raw performing and brilliant handling short stroke triple cyclinder machines.

The Benelli BN302 and the Benelli BN600i will be sold at prices of $3,999 and $6,999 respectively. We wish the Italian brand a success it truly deserves and hope to witness an icon reach back to its glory.

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