The Bavarian auto maker, BMW has received the prestigious 2016 World Luxury Car Award at the New York International Auto Show for its flagship sedan, the BMW 7-Series. The BMW 7-series was launched last autumn, and undoubtedly sets a standard of delivering the highest level of modern luxury and refined driving pleasure. The 2016 7-Series has been quite appreciated both by the media and customer, thanks to the product setting new benchmark in lightweight design, driving dynamics, comfort, intelligent connectivity, and intuitive operation.
Not only this, the 2016 BMW 7-Series gets Carbon Core passenger cell technology uses carbon-fiber-reinforced plastic to reduce weight and increase both the overall torsion strength and bending stiffness. Being the most innovative vehicle in its class, the BMW 7 Series features all-new technologies such as Gesture Control, Wireless Charging and Display Key, and an Active Kidney Grille available for the first time in the U.S. market.
On this occasion, Dr. Ian Robertson, Member of the Board of Management, BMW AG said, “We are delighted and honored that the BMW 7 Series has been recognized as the World Luxury Car of the Year. Since it launched last autumn, the response from both the media and our customers has been extremely positive, with people especially appreciative of the way the 7 Series combines superb modern luxury with the outstanding driving dynamics BMW is famous for. With its many technical innovations, including gesture control and laser lights, there can be no doubt that the new BMW 7 Series is an outstanding flagship for the brand, setting new standards in its class.”
The World Car jurors observed, “This is the flagship model for the Bavarian car maker, and so it simply has to be the epitome of what the brand represents in terms of technology, design and performance. And the new 7 Series certainly delivers. It is very much the new face of BMW in the new family design – and yet it is a classic BMW all at once. It drives phenomenally well courtesy a new range of engines, and has a sporty drive dynamic that the rivals in the segment cannot claim as their USP. This comes from a 130 kg drop in weight thanks to the new ‘Carbon Core’ frame. 25 new features, of which 13 are segment firsts! Inside the cabin, BMW has taken things up a notch on luxury, pampering the owner with not just very comfortable and well-designed seating, but with loads of technology, entertainment too. The new 7 Series brings in new features like the ambient ‘sky lounge’ sunroof, the ambient air package and the all‐new gesture control.”
The Brand is no stranger to the World Car Awards, as it is the 12th year for BMW. BMW have previously won the World Green Car title for two consecutive years (2015 - BMW i8; 2014 - BMW i3) and in 2008 for the BMW 118d with Efficient Dynamics. In 2006, the BMW 3-Series won the World Car of the Year award while in 2014, the BMW i3 won the World Car Design of the Year. This year's winner was chosen from an initial entry list of eight prestigious cars from all over the world, then three cars were shortlisted: the winner as well as the Audi Q7 and the Volvo XC 90.