The Inter-American Federation of Automobile Press (FIPA) held a ceremony for the fifth consecutive year in order to grant the “FIPA Automobile of the Year” award. This time, the completely new BMW Series 7 had the honour of receiving the award which was granted during the Autoshow in Detroit, one of the most important automobile events in this continent.
This award was granted by the vote of automobile-specialized journalists that participated in the poll and who come from the entire American continent: United States, Mexico, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Dominican Republic, Puerto Rico, Colombia, Bolivia, Venezuela, Peru, Ecuador, Brazil, Argentina, Chile, Uruguay, and Paraguay.
Being the flagship of the sixth generation of the brand, once again, BMW 7-Series is setting a standard for luxury performance and offering the highest driving refinement level in the Premium category. BMW takes advantage of the generational change of its top class model and presents a series of unrivalled innovations in the market focused on 4 main topics: BMW EfficientDynamics, Functionality, Well-being and Comfort, and Design.
The 2016 BMW 7-Series sets a new parameter in lightweight design, driving dynamics, comfort, smart connectivity and intuitive operation. The BMW’s Efficient Lightweight concept allows the new BMW 7-Series reducing its weight by 130 kilograms in comparison to the previous model. It is worth saying that this is not the first time that the Bavarian brand is granted with this award since BMW was also named “Automobile of the Year” in 2015 with the BMW M4 model.
Among other technological innovations of this product, we may point out an inside space with Carbon Core technology which is the key element of the body structure for the wide usage of carbon-fiber-reinforced polymer (CFRP) and the strategic application of a light design to reduce the weight and increase both the general torque and the flexural strength. It has the most recent and pioneering technologies of BMW such as Gesture Control, Wireless Charging and Display Key. The Active Kidney Grille will also be available for the first time in the USA, just to mention some of the many features of this model.
On this occasion, Mr Rolf Epp, BMW Group’s CEO for Latin America and the Caribbean said,“We are very proud that the FIPA has granted us this award since the integration of so many and diverse criteria was in consensus to choose BMW Series 7 is the clear evidence that we are going the right way, developing the best vehicles and satisfying the dreams of the consumers".
Furthermore, the federation also nominated BMW i3 in the category of hybrid vehicles and BMW X5 Active Hybrid in the Hybrid SUV segment.