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BMW edges out Mercedes and Audi to retain global luxury sales crown

BMW edges out Mercedes and Audi to retain global luxury sales crown

Snapshot: BMW Group edges out Mercedes and Audi and held the lead in global luxury-car sales for the ninth straight year

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Bayerische Motoren Werke AG, commonly known as BMW has retained its lead in the global luxury-car sales for the ninth straight year in 2013, even as the closest rivals- Audi and Mercedes-Benz stepped up efforts to overtake their competitor.

In 2013, annual sales of the BMW Group, stood at 1.66 million cars with an increase of almost eight percent. Fueled by the demand for the 3-series sedan and X1 SUV, brand's December sales grew by two percent to 155,835 units. Demand for BMW's 3 series surged 23 percent to more than 5,00,000 vehicles last year, whereas the sales of the BMW's X1 rose nine percent to 1,61,000 units. 

Other brands of the group- Mini and Rolls-Royce also performed well, as Mini sales grew by one percent to 3,05,030, boosted by a 6 percent jump in December to 30,455 and demand for Rolls-Royce rose two percent to 3,630, the fourth consecutive year of record sales and the highest annual tally in the brand's 110-year history. 

"The BMW Group posted record sales once again in 2013 and is clearly the number one in the premium segment," said, BMW sales chief Ian Robertson said in the statement. "Despite the prevailing headwinds in many markets, we aim to increase sales and make 2014 another record year," he added.

To keep its edge, BMW plans this year to expand its lineup with the introduction of the i8 plug-in hybrid sports car and two new 2-series compact coupe, which the company hopes will help it regain the luxury-car sales lead in the United States, which it lost to Mercedes-Benz last year. The new 2-series will replace the 1-series in the U.S. in the first quarter of the on-going year.

Source- Bloomberg

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