It is reported that the world wide sales of BMW cars was very good in the month of February 2013. While India saw a dismal slow down in the car sales in February 2013, BMW, a luxury car has seen a good growth in sales of its units. BMW group manufactures cars and motorcycles. The automobiles manufactured are MINI, Rolls-Royce and BMW. The company works at global level with facilities for assembly in many countries. Its sales operation also works at global level.
BMW has seen regular growth in its sales from year 2011 onwards. There was an over all raise in the sale of all three models, i.e. Rolls Royce, MINI and BMW; nearly 133,360 units were sold all over world. This is a hefty sales figure, a rise of nearly 4.7 per cent from the last year. In February the sales figures were even better, cars delivered were nearly 256,929, a 7.1 per cent increase against last year’s figure. Though sales in some European countries were not very good but this was offset by higher sales in other parts of the continent.
The management says that it hopes the healthy trend in sales continues. BMW groups have unveiled a new vehicle in Geneva this month. It is a part of their very successful 3series and is called simply “G.T.” 3series and with the entry of this new vehicle the BMW Groups hopes the car enthusiastic will go for new model and they would be able to improve their sales even more.
The MINI series comes with two models, MINI Countryman and MINI Paceman. Out of these two Countryman saw a steady growth of 9.6 per cent. MINI PACEMAN will be unveiled in the middle week of March this year. BMW Group says that they hope to improve their sales further with the introduction of this new car in the market.
BMW Group attributes this phenomenal growth to the innovative and out of box thinking on part of the management. It further says that it is also due to the high moral standards, socially responsible attitude and a healthy concern for environment adopted by the Group. The company has a meticulous record of high performance and product durability.