German luxury carmaker BMW seems to have had a fabulous week with packing up to three coveted awards. First, it were the two set of engines used in BMW and Mini models that won the International Engine of the Year award in the 3-litre and 1.4- to 1.8-litre categories and now the BMW i3 has lifted the Automotive Interiors Expo Award 2014 for the Production Interior Vehicle Design of the Year. The award ceremony was held in Stuttgart, Germany.
This was the third edition of these awards that recognise exceptionally innovative concepts and solutions in the field of interior design. The green car was bestowed with the award for not only its aesthetic appeal, but also for the renewable and recycled materials that were used in its making. 25 per cent of the plastic used inside the cabin is recycled. The seats, the roof liner, interior trims, boot lining, interment panel, floor mats and other textiles are also made from sustainable and recycled products. Also, the wood on the dashboard is Eucalyptus, from certified plantations in Europe.
According to BMW, “the large, clear surfaces and bright ambience represent an expression of clean air and zero emissions. Large glass surfaces showcase the car’s lightweight design and lend the interior an airy, lounge-like character, while also offering the driver a better view of the road.”
BMW was not only able to employ sustainable production for its i3, but were also able to utilise it to create an interior that is very pleasing to the eye - a feat that you don’t often see in green products and therefore, deserved the coveted award.