The future belongs to alternative fuels, and every car company, no matter how enthusiastic it is about the internal combustion engine, will have to devise something. BMW seems to have hit the nail on the head with its innovative i3, a vehicle conceived ground up for electric mobility with zero emissions. At this year’s New York Motorshow, the i3 won quite a few top accolades, including the World Car Design of the Year Award 2014 and the World Green Car Award 2014.
“Right from the development stage, the BMW i3 is a thoroughly sustainable vehicle designed for the requirements of the 21st century,” said Dr. Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW. “Our designers created a car that, through its design and use of sustainable materials, is an expression of the future.”
There were 28 contenders this year for the World Car Design of the Year competition. A high-profile bench of design experts ultimately shortlisted three finalists to the 69-strong overall jury. The BMW i3 was selected as the winner. The jury said of its choice: “In its design the BMW i3 suggests both roominess and efficiency – yet it is at first glance a genuine BMW. The interior is surprising and attractive, almost like a modern living room. This represents a radical leap in interior design. Beyond this, the BMW designers have succeeded in imbuing the new sub-brand with its very own character.”
This is not all. The i3 also went on to earn the award of World Green Car 2014. Out of 14 contestants, three made it to the final. The judges explained their winning choice by stating: “The BMW i3 is one of very few clean-sheet-of-paper cars designed from the ground up with efficiency in mind. Radical in looks, construction and powertrain, it is purpose- built with the world’s megacities in mind. The BMW i3 pushes boundaries on many fronts.”