To commemorate Bavarian automakers 50th anniversary in Italy, BMW Italia and Garage Italia Customs have created a special edition of BMW i8. The i8 Futurism Edition replicates the work of Giacomo Balla’s "Lampada ad Arco" on the car. The car will participate in the Mille Miglia 2016 that will follow the BMW 328 driven by Sergio Solero, President and CEO of BMW Italy.
The press conference for the presentation held at the BMW Milano City Sales Outlet, with Sergio Solero, President and CEO of BMW Italia, and Lapo Elkann, President and Founder of Garage Italia Customs. Recreating this art on a car is an amazing fusion, where you will find the original painting hanging in the Museum of Modern Art in New York.
Speaking on this, Lapo Elkann, President and Founder of Garage Italia Customs stated, "There was immediate synergy with BMW Italia, the very first time we met for the i8 Futurism Edition project. Garage Italia Customs and the BMW brand both share, in fact, all the values connected to technology evolution and the continuous search for innovation in their specific sectors. The BMW i8 Futurism Edition is a practice of style. It gave the Garage Italia Customs Maestros a chance to celebrate a car which is projected towards the future of mobility. At the same time, it honours Italian art with Giacomo Balla, who is a prominent figure of the Futurism movement."
Adding to this, Sergio Solero, President and CEO of BMW Italia, said "The BMW i8 Futurism Edition represents the pairing of a sports car of the future with Italian creativity and art. For this occasion, we have devised a project with an important partner like Garage Italia Customs, one of the best specialists in car customization. This initiative is a perfect fit with the cultural program which, on the occasion of our celebration of the 50 years of BMW history in Italy, we have developed even further in order to witness to our commitment to and integration in the fabric of the country."