BMW recently launched the all-new Mini Countryman in India and the Indian unit of German luxury car manufacturer is aiming to double the sales of its Mini Brand in the country. With the launch of the Countryman, BMW Group India president, Vikram Pawah, said that the product will help double Mini's sales in the Indian market.
Commenting on this, Vikram Pawah, MD, BMW India "This year we are planning to double the sales of the Mini Brand. To achieve this we are aggressively working on to enhance the value of the existing products and expand distribution network. We will be adding two new showrooms of Mini this year taking the total footprint of Mini Brand to seven.”
Not only this, BMW will take the iconic brand to its potential buyer through Mini tour in emerging towns and cities to increase the brand presences. Being assembled in India, the new Countryman has over 50 percent localization that allows the Countryman to get a competitive price tag and will in turn help bring new buyers to its fold. In 2017, the company sold 421 units of Mini brand with a growth of 17 percent and in the first quarter, BMW sold 136 units of Mini.
Compared to its rivals such as Fiat 500 and Volkswagen Beetle, which has almost no sales in the market and currently Mini have a strong product lineup with models on offers that range with in a price tag of Rs 29.70 lakh lakh to Rs 41.40 lakh (Ex Showroom, India).